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Manitowoc Ice launches newly redesigned website |
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 MANITOWOC, WI – Jan 10, 2008 – Manitowoc Ice, America’s #1 selling ice machine, announces the launch of their redesigned website, www.manitowocice.com. The new site offers visitors a more content rich, user-friendly, online experience. Features of the redesigned site include improved search engine optimization, enhanced navigation tools, and upgraded “key word” search functions. These improvements allow visitors to move more easily around the site and quickly access information they need. In addition, one-click links on the home page take visitors directly to high traffic areas such as Manitowoc’s ice machine sizing guide, equipment rebate information, and EnergyMizer® or ENERGY STAR® tables – placing valuable decision making tools right at their fingertips. “The Manitowoc Ice site experienced a 20% increase over last year’s traffic, therefore, it was important to provide our visitors with relevant information and the means to access it quickly, and this site does that,” says Dean Landeche, vice president of Manitowoc Foodservice Group. “We are committed to developing content rich, functional websites that operators will come to when making their equipment purchasing decisions.” Manitowoc Ice, Inc. is part of the Manitowoc Foodservice Group, a subsidiary of The Manitowoc Company. As a leading manufacturer of ice machines, ice/beverage dispensers, and commercial refrigeration equipment, the Manitowoc Foodservice Group offers the broadest line of cold-focused foodservice equipment in the industry. It is comprised of three divisions and eight brand names. The three divisions are Manitowoc Beverage, Manitowoc Ice, and Manitowoc Refrigeration. Within the Beverage Division are brand names Servend, Multiplex, and McCann’s; within the Ice Division is Manitowoc Ice; and within the Refrigeration Division are Kolpak, McCall, Harford, and Koolaire.
The Manitowoc Company
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